LeBron James has the potential to earn over £350,000 every time he posts on Instagram, analysts have revealed.
The NBA legend is one of the wealthiest athletes in the world, and for good reason. For one thing, he's very, very, very very good at basketball, but for another, he knows how to market himself.
Social media is now a portal to an endless pit of money for those with enough clout, with dozens of top level sports stars earning hundreds of thousands for every sponsored upload.
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According to a new study, five NBA players make more than the average US annual salary from just one Instagram post, with James, unsurprisingly, the highest paid of them all – raking in as much as £352,660 for a single post.
This means that for every bit of sponsored content he posts on Instagram, James could:
- Buy a Lamborghini Huracan
- Buy a two-bed flat in Ealing, London
- Cover Erling Haaland's weekly wage at Manchester City
- Buy 97,000 Big Macs
- Sponsor 116,000 African elephants
- Buy 368 Manchester United season tickets
- Wipe clear the student loan debt of 13 British adults
- Pay for a month's Netflix for 13,800 people
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James' Los Angeles Lakers are the highest earning team overall – with five players in the top 20 highest-earning stars.
The 37-year-old is considered among the greatest NBA stars of all time, alongside the likes of Michael Jordan, Kobe Bryant, Kareem Abdul-Jabbar and Magic Johnson.
He's a four-time NBA champion, a four-time NBA MVP and has scored the second most career points in the history of the league.
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